Conference Hero
Blog

Field reports from teams running great events.

Playbooks, ROI frameworks, and the pre- and post-event checklists revenue teams actually use.

Latest articles
Isometric conference booth sending lead data streams into Salesforce CRM record cards
Tips & Best PracticesSalesforce conference lead syncSalesforce campaigns

Salesforce Conference Lead Sync: Same-Day CRM Setup

Set up Salesforce conference lead sync so booth leads land the same day, with campaign tagging, field mapping, dedupe rules, and clean lead source data.

October 12, 20266 min read
Minimal booth staff schedule strips with staff chips and available badges
Tips & Best Practicesconference booth trainingbooth staff scheduling

Conference Booth Training and Staff Scheduling

Build conference booth training and staff scheduling together: roles, shift rules, a one-week drill plan, and day-of huddles that protect pipeline.

October 10, 20266 min read
Comparison cards showing badge scanner metrics for iCapture alternatives
Tool ComparisoniCapture alternativesiCapture alternative

iCapture Alternatives: Best Badge Scan Options

Compare iCapture alternatives for badge scanning and lead capture. Score CRM sync, floor qualification, and same-day follow-up before you switch tools.

October 6, 20265 min read
Minimal envelope connected to three sent follow-up email strips
Lead Generationconference follow-up emailsemail generator

Conference Follow-Up Email Generator (Free Templates)

Use our free conference follow-up email generator for post-show templates. Personalize fast, hit your first-touch SLA, and book more meetings.

October 1, 20266 min read
Abstract dashboard showing conference ROI metrics and attribution flow
Tool Comparisonconference ROI softwareevent ROI tools

Conference ROI Software: What B2B Teams Need

Evaluate conference ROI software for B2B teams: CRM attribution, event analytics, and when spreadsheets fail. See what to look for before you buy.

September 28, 20266 min read
Stylized dashboard showing pre-event ABM timeline and target account cards for conferences
Conference Strategypre-event ABMconference ABM

Pre-Event ABM for Conferences: Book Meetings Early

Run pre-event ABM for conferences to book ICP meetings before the show. Target accounts, outreach cadence, and a free prep checklist.

September 25, 20267 min read
Stylized booth zones diagram and two-minute qualification script for conference leads
Sales Enablementbooth qualification scriptsconference leads

Booth Qualification Scripts for Conference Leads

Use booth qualification scripts to score conference leads fast. Hot/warm/cold tiers, handoffs, and a free scoring worksheet included.

September 22, 20267 min read
Desk with laptop, conference badge, and follow-up checklist after a trade show
Lead Generationhow to follow up with conference leadsconference lead follow-up

How to Follow Up With Conference Leads Effectively

A practical playbook for following up with conference leads effectively: timing, email templates, call scripts, and the mistakes that kill reply rates.

September 19, 20266 min read
Event Lead Management Illustration
Lead Generationevent lead managementconference lead generation

Event Lead Management Best Practices That Actually Work

Master event lead management with proven strategies: capture notes instantly, follow up fast, and automate the whole process with Conference Hero.

April 28, 20269 min read
Illustration of Conference Planners using Agentic AI
Tips & Best Practicesconference task planningagentic ai

Conference Task Planning With Agentic AI in 2026

Learn how to use Conference Hero's Agentic AI task planner to build a complete conference checklist in minutes, not hours.

April 5, 20266 min read
Sending an Email artistic illustration
Tool Comparisonconference follow-upemail automation

Best Tools for Conference Email Follow-Up (2026 Comparison)

Compare the top 5 tools for conference email follow-up. See features, pricing, and pros/cons to pick the right post-conference email solution.

April 2, 20267 min read
Event Lead Recovery Illustration
Lead Generationevent lead recoverypost-conference follow-up

Event Lead Recovery: Stop Losing Deals After Conferences

Learn how to recover lost conference leads with a proven post-event follow-up process. Steps, timelines, and benchmarks for B2B sales teams.

March 31, 20268 min read
Illustration of Conference Leaders
ROI & Analyticsconference ROI frameworkB2B event pipeline tracking

The Conference ROI Framework B2B Sales Leaders Swear By

Discover the conference ROI framework top B2B sales leaders use to track pipeline, prove event value, and maximize every dollar spent at conferences.

March 30, 20268 min read
Illustration of scoring and KPI tools.
ROI & Analyticsconference ROI measurementtrade show ROI challenges

Conference ROI Calculation Is Broken: Why Most Teams Can't Measure It (And How to Fix It)

Conference ROI measurement remains elusive for most B2B teams. Learn why trade show ROI challenges persist and how to fix event marketing attribution.

March 28, 20267 min read
Compare the 5 best lead scanning tools for conferences and trade shows.
Tool Comparisonlead retrievallead scanning tools

Best Lead Scanning Tools for Conferences in 2026

Compare the 5 best lead scanning tools for conferences and trade shows. Find the right lead capture and AI scoring solution for your team.

March 26, 20269 min read
Conference Veterans
Industry Trendsconference best practicestrade show exhibitor tips

Conference Best Practices: 10 Years of Exhibitor Lessons Learned

Veteran exhibitors share hard-won conference best practices from a decade of B2B events. Real lessons on ROI, booth strategy, and lead generation.

March 21, 20269 min read
Free Conference Budget Planner
ROI & Analyticsconference budget calculatorconference budget planning

Free Conference Budget Calculator: Plan Smarter in 2026

Use our free conference budget calculator to estimate total event costs, get a category breakdown & benchmark against similar teams. Excel & PDF included.

March 19, 20267 min read
Conference Task Sticky Notes
Conference Strategytask managementautomation

Guide to Task Management Automation for Conference Teams

Ditch Excel sheets and sticky notes. This guide covers task management automation for marketing teams that generate leads at conferences.

March 12, 20265 min read
Houston National Business Expo Canvas
2026 EventsHouston National Business Expotrade show preparation

Houston National Business Expo 2026: Exhibitor Prep Guide

Prepare for the Houston National Business Expo on May 20, 2026. Learn proven strategies exhibitors use to maximize leads and ROI at this premier B2B event.

March 11, 20267 min read
Conference lead gen with automation and data.
Lead Generationconference lead generationconference attendee list

Conference Lead Generation: Turn Attendee Lists Into Pipeline

Build conference lead generation from public attendee lists — enrichment, outreach sequences, and a repeatable pre/post-event system that fills pipeline.

March 6, 20267 min read
Conference Booth
Lead Generationconference lead captureconference lead generation

How to Capture Leads at Conferences in 2026 (Before, During, After)

A practical conference lead capture system: pre-book meetings, on-site context capture, and 48-hour follow-up — plus benchmarks and a free battle card.

March 4, 20265 min read
Conference Prep Checklist
Tips & Best PracticesROIconference prep

The Ultimate Conference Preparation Checklist for Revenue Teams

A battle-tested, step-by-step checklist to max ROI before, during, and after every conference - from defining your ICP to closing deals 30 days post-event.

March 3, 20264 min read
Conference ROI Tracker Illustration
ROI & Analyticsconference ROIevent ROI

How to Calculate Conference ROI (Formulas + Free Templates)

Stop guessing on event spend. Use these conference ROI formulas, CRM attribution steps, and free templates to prove pipeline and revenue.

March 2, 20268 min read
HubSpot Conference Sync Map
Tips & Best PracticesHubSpotintegrations

How to Sync Conference Leads to HubSpot Without the Manual Work

A step-by-step guide to automating your conference-to-HubSpot lead workflow - from badge scan to deal creation - so your team can focus on closing instead of copy-pasting.

March 1, 20265 min read