Conference Strategy

Planning and strategy for conference attendance and event selection

4 articles

All 2026 Events(2)Conference Strategy(4)Lead Generation(6)Tool Comparison(4)Event Marketing ROI & Analytics(4)Sales Enablement(2)Industry Trends(1)Tips & Best Practices(5)Case Studies

Isometric path of calendar pages with conference booths and a magnifying glass

Conference StrategyB2B conferences 20272027 trade shows

B2B Conferences 2027: Dates and How to Pick the Right Shows

B2B conferences 2027 with verified dates for CES, MWC, RSAC, SaaStr, Dreamforce and more, plus a simple framework to pick the shows worth your budget.

November 2, 20265 min read

Flat illustration of a budget checklist clipboard with a calculator and a trade show booth

Conference Strategytrade show budgetconference budget 2027

Trade Show Budget 2027: Line Items and a Simple Template

Plan your 2027 trade show budget line by line: booth, travel, staff, lead capture, follow-up, and contingency. Free calculator and template inside.

October 28, 20266 min read

Stylized dashboard showing pre-event ABM timeline and target account cards for conferences

Conference Strategypre-event ABMconference ABM

Pre-Event ABM for Conferences: Book Meetings Early

Run pre-event ABM for conferences to book ICP meetings before the show. Target accounts, outreach cadence, and a free prep checklist.

September 25, 20267 min read

Conference Strategytask managementautomation

Guide to Task Management Automation for Conference Teams

Ditch Excel sheets and sticky notes. This guide covers task management automation for marketing teams that generate leads at conferences.

March 12, 20265 min read