Georg

11 articles on conference strategy, lead generation, and event ROI.

Isometric path of calendar pages with conference booths and a magnifying glass

B2B conferences 20272027 trade shows

B2B Conferences 2027: Dates and How to Pick the Right Shows

B2B conferences 2027 with verified dates for CES, MWC, RSAC, SaaStr, Dreamforce and more, plus a simple framework to pick the shows worth your budget.

November 2, 20265 min read

Flat illustration of a budget checklist clipboard with a calculator and a trade show booth

trade show budgetconference budget 2027

Trade Show Budget 2027: Line Items and a Simple Template

Plan your 2027 trade show budget line by line: booth, travel, staff, lead capture, follow-up, and contingency. Free calculator and template inside.

October 28, 20266 min read

Exhibitor scanning a visitor's badge at an automotive booth with a lifted truck at SEMA Show

SEMA Show lead captureSEMA Show 2026

SEMA Show Lead Capture: A 2026 Booth Plan for Exhibitors

SEMA Show lead capture plan for 2026 exhibitors: badge scanning, booth notes, same-day CRM sync, and follow-up that lands before buyers forget you.

October 22, 20267 min read

Isometric path from a conference booth to a sales desk with SLA checkpoints

conference lead responsespeed to lead

Conference Lead Response: SLA Playbook for Sales Teams

Set conference lead response targets by tier, assign who owns each lead in the first 48 hours, and track SLAs so hot booth leads never sit unworked.

October 15, 20265 min read

Isometric conference booth sending lead data streams into Salesforce CRM record cards

Salesforce conference lead syncSalesforce campaigns

Salesforce Conference Lead Sync: Same-Day CRM Setup

Set up Salesforce conference lead sync so booth leads land the same day, with campaign tagging, field mapping, dedupe rules, and clean lead source data.

October 12, 20266 min read

Minimal booth staff schedule strips with staff chips and available badges

conference booth trainingbooth staff scheduling

Conference Booth Training and Staff Scheduling

Build conference booth training and staff scheduling together: roles, shift rules, a one-week drill plan, and day-of huddles that protect pipeline.

October 10, 20266 min read

Comparison cards showing badge scanner metrics for iCapture alternatives

iCapture alternativesiCapture alternative

iCapture Alternatives: Best Badge Scan Options

Compare iCapture alternatives for badge scanning and lead capture. Score CRM sync, floor qualification, and same-day follow-up before you switch tools.

October 6, 20265 min read

Minimal envelope connected to three sent follow-up email strips

conference follow-up emailsemail generator

Conference Follow-Up Email Generator (Free Templates)

Use our free conference follow-up email generator for post-show templates. Personalize fast, hit your first-touch SLA, and book more meetings.

October 1, 20266 min read

Abstract dashboard showing conference ROI metrics and attribution flow

conference ROI softwareevent ROI tools

Conference ROI Software: What B2B Teams Need

Evaluate conference ROI software for B2B teams: CRM attribution, event analytics, and when spreadsheets fail. See what to look for before you buy.

September 28, 20266 min read

Stylized dashboard showing pre-event ABM timeline and target account cards for conferences

pre-event ABMconference ABM

Pre-Event ABM for Conferences: Book Meetings Early

Run pre-event ABM for conferences to book ICP meetings before the show. Target accounts, outreach cadence, and a free prep checklist.

September 25, 20267 min read

Stylized booth zones diagram and two-minute qualification script for conference leads

booth qualification scriptsconference leads

Booth Qualification Scripts for Conference Leads

Use booth qualification scripts to score conference leads fast. Hot/warm/cold tiers, handoffs, and a free scoring worksheet included.

September 22, 20267 min read