Event Landing Pages: Your Branded Sign-Up Page

Updated July 22, 2026·Capturing Leads·Share on X

An event landing page is a public, branded page where prospects and attendees submit their own details. Print the QR code, put it on the booth, and people sign themselves up while your team keeps talking. Each conference gets one, built from content blocks and styled to look like the customer's brand, not ours.

Build it from the conference's Event Landing Page tab.

The public page

Your page lives at a clean URL: /e/your-slug. Set a vanity slug like /e/acme-at-saastr, or use the auto-generated fallback. A QR code for the page is available to print and stick on the booth, so the path from a passerby to a captured lead is one scan.

The block builder

Pages are built from ordered blocks. Add, reorder, toggle, and delete them, with a live preview beside the editor. Block types include:

Hero - logo, headline, and image.
Rich text - any supporting copy.
Registration form - the block that captures people.
CTA - a call to action button.
Contact - your booth contact details.
Agenda - pulls your conference sessions, grouped by day, with per-session add-to-calendar.
Speakers - a card grid you fill in.
Add to calendar - Google, Outlook, or an .ics download.

Branding and theme

Event pages are the customer's brand, so they get their own look. Set an accent color, heading and body fonts from a curated set, and a background style. Upload a logo, a header image, and an OG image for link previews. Add a meta title and description for SEO, and customize the thank-you message or redirect after someone submits.

Registration versus lead forms

The registration form block captures in one of two ways:

Lead - creates a scored lead in your pipeline, the same as any booth capture, with follow-up, notifications, and HubSpot sync.
Registration - creates a lightweight registration record and sends a confirmation email. Good for pre-event sign-ups. You can optionally also create a lead from a registration.

Both support custom questions (short text, long text, or a dropdown), so you can ask what you actually need to know.

Embedding on your own site

The page embeds in a customer's own website. Add ?embed=1 for a background-free version that resizes itself to fit, and drop in the one-line loader with a data-confhero-event attribute pointing at your slug. The form works the same whether it is on our domain or theirs.

Traffic attribution

The page captures UTM parameters and referrer on every submit, so you can see which source, medium, and campaign drove each lead. Those show up in the lead's details and in the ROI report's traffic sources, so you know whether the LinkedIn push or the printed QR actually worked.

Publishing

Toggle the page published when it is ready. While unpublished, you can still preview it. Consent text and a link to the customer's own privacy policy sit on the form, since the page collects personal data on the customer's behalf.