Event Landing Pages: Your Branded Sign-Up Page

Updated October 6, 2026·Capturing Leads·Share on X

An event landing page is a public, branded page where prospects and attendees submit their own details. Print the QR code, put it on the booth, and people sign themselves up while your team keeps talking. Each conference gets one, styled to look like the customer's brand, not ours.

Build it from the conference's Event Landing Page tab.

The visual editor

The builder is a single live canvas: what you see is exactly what visitors get.

Click any text to edit it in place - headlines, paragraphs, button labels, FAQ answers. Rich text sections get a small formatting toolbar for bold, headings, lists, and links.
Click a block to select it and open its settings panel for everything that is not text: form fields, video links, image uploads, booking hosts.
Drag the handle to reorder blocks, and use the hover actions to hide, duplicate, or delete one.
Hover between blocks and hit the plus to insert a new block exactly where you want it.
Switch between desktop and mobile widths to check both. Changes go live when you save (Cmd/Ctrl+S works). Preview saves any unsaved changes first, then opens the page in a new tab, so the preview always shows your latest edits.

Templates

Start from a ready-made page instead of a blank one. A brand-new page offers the template gallery automatically, and the Templates button reopens it any time:

Meet us at our booth - booth lead capture with a reasons-to-visit section.
Executive dinner - an elegant dark RSVP page with countdown, logistics FAQ, and dietary questions.
Book a meeting - a booking-first page for pre-show outreach.
Happy hour - a relaxed after-party RSVP.
See our session - promote a speaking slot with agenda, speakers, and a get-the-slides form.
Product launch - video teaser plus first-look demo bookings.

Each template sets a matching theme and starter copy. Everything stays editable after applying.

Blocks

Hero - logo, headline, event badges, and an optional background image you upload.
Rich text - formatted copy with headings, lists, and links.
Registration form - the block that captures people (see below).
Book a meeting - prospects pick a real open slot with a team member and get a confirmed calendar invite. Backed by booking links, so availability comes from each person's connected calendar.
Video - an embedded YouTube video.
Image - a picture with an optional caption, contained or full width.
Countdown - a live countdown to the event start (or any time you set).
FAQ - expandable questions and answers, great for dinner or party logistics.
Logos - a row of partner or customer logos.
CTA - a call to action button.
Agenda - pulls your conference sessions, grouped by day, with per-session add-to-calendar.
Speakers - a card grid you fill in.
Add to calendar - Google, Outlook, or an .ics download.
Contact - your booth contact details.

Branding and theme

Event pages are the customer's brand, so they get their own look. From the Design panel set an accent color, a background style, heading and body fonts from a curated set, and a button shape (rounded, pill, or square). Upload a logo and header image. Under Page settings, add an OG image for link previews, a meta title and description for SEO, and customize the thank-you message or redirect after someone submits. Every change shows on the canvas instantly.

Registration versus lead forms

The registration form block captures in one of two ways:

Lead - creates a scored lead in your pipeline, the same as any booth capture, with follow-up, notifications, and HubSpot sync.
Registration - creates a lightweight registration record and sends a confirmation email. Good for pre-event sign-ups. You can optionally also create a lead from a registration.

Both support custom questions (short text, long text, or a dropdown), so you can ask what you actually need to know.

First name, last name, email, and company are always required. Title, phone, and message can each be required, optional, or hidden. When title or message is optional or hidden, a visitor who leaves it blank still becomes a lead.

Either way, the form on its own doesn't schedule anything or put anything on a calendar. A submission creates a lead or a registration, and that's it. The form settings say so.

Letting visitors book a meeting from the form

A lead form can carry a book-a-meeting card, so visitors send their details and book a time in one go. The card books on one teammate's calendar, so it needs a teammate who has connected their Google Calendar under Integrations → My Calendar.

Select the form and turn on Add a book-a-meeting card, then set it up:

Book on whose calendar - pick a teammate from the list. Only teammates with a connected calendar are listed, and anyone who can edit the page can pick any of them. For example, if Jane has connected a calendar, either Jane or Joe can link Jane's calendar to the card.
Dates - the conference dates by default, or a custom range of up to 60 days.
Hours and Meeting length - the daily window visitors can book in, in the conference's timezone, and how long each meeting is.

Visitors see only the times when that teammate is free: nothing on their Google Calendar, and no meeting or Booth Planner activity in Conference Hero. When someone books, the meeting goes on the teammate's calendar and Google emails the visitor a real invite. The new lead is assigned to that teammate, and your team gets the usual "meeting booked" notification.

The card stays hidden on the page until a calendar is picked. If nobody in the workspace has connected a calendar yet, the settings panel shows a warning. If the teammate later disconnects their calendar, the card disappears from the page until you pick someone else.

Publishing and sharing

New pages start as drafts: nobody can see them until you publish. When you are ready, hit Publish. The publish flow walks you through picking a clean URL like /e/acme-at-saastr, taking the page live, and sharing it: copy the link, download the QR code for the booth, or grab the one-line embed snippet. You can unpublish at any time from the same place.

Embedding on your own site

The page embeds in a customer's own website. Copy the embed snippet from the publish dialog and paste it where the page should appear; it sizes itself automatically. The form works the same whether it is on our domain or theirs.

Traffic attribution

The page captures UTM parameters and referrer on every submit, so you can see which source, medium, and campaign drove each lead. Those show up in the lead's details and in the ROI report's traffic sources, so you know whether the LinkedIn push or the printed QR actually worked.

Consent

Consent text and a link to the customer's own privacy policy sit on the form, since the page collects personal data on the customer's behalf. Set both under Page settings.