Lead Management Built for Conference Pipelines
Two hundred badge scans is not a pipeline; it is a pile. Lead management in Conference Hero is what turns the pile into an ordered list of next actions: scored, reviewed, owned, and moving through stages toward booked meetings.
Scoring that reflects the booth
Every lead is scored automatically from what you know about it - how it was captured, who the person is, how engaged they were. A badge scan with a voice note from a VP outranks a form fill from a student, without anyone doing triage by hand. Sort by score and the follow-up order writes itself.
A review queue before the pipeline
Leads from OCR, voice extraction, and imports can pass through a review queue before they count. Someone confirms the fields, fixes the odd misread, and approves. Your pipeline numbers stay real, and the ROI report you send up the chain is built on leads a human has actually looked at.
The lead drawer
Click any lead and the drawer opens with everything in one place: contact details, score, temperature, source and UTM attribution, notes, the full activity history, emails, and meetings. Schedule a new meeting or log one that already happened at the booth, without leaving the lead. The drawer is where "who was this person again?" gets answered in five seconds.
Companies and stages
Leads roll up into a companies view, so three badge scans from the same target account read as one story, not three rows. And every lead moves through pipeline stages from captured to qualified to meeting to won - which is exactly the funnel your post-event ROI report measures. Stage movement is the proof that the conference worked.
Meetings and booking links
Meetings are first-class: owned by a rep, linked to a lead and a conference, synced to Google Calendar with a real invite sent to the prospect. The find-a-time picker reads the owner's actual calendar availability.
For pre-event outreach, every rep gets a personal booking link. Drop it in an email - or let campaigns insert it automatically - and prospects self-book against the rep's live availability. A booked slot creates the lead, the meeting, and the calendar invite in one motion. Walking into a conference with twelve pre-booked meetings changes what the booth week is for.
From captured to closed
Capture feeds it, follow-up moves it, management proves it: see lead capture for the booth side and AI follow-up campaigns for the sends. Sales teams at events shows the rep's-eye view, and the follow-up help articles cover the mechanics.
Ready to work the pile properly? Start free or see pricing.