Lead Management Built for Conference Pipelines
Two hundred badge scans is not a pipeline; it is a pile. Lead management in Conference Hero is what turns the pile into an ordered list of next actions: scored, owned, and moving through stages toward booked meetings.
Scoring that reflects who you came to meet
Every lead is scored automatically against the conference's Ideal Customer Profile: the roles, industries, company sizes, and regions you care about, plus the signs of interest your team heard at the booth. A VP of Marketing at a target bank who asked about pricing outranks a student who grabbed a pen, without anyone doing triage by hand. Sort by score and the follow-up order writes itself.
A profile per conference
Different events bring different buyers. Save a profile once and reuse it, or give each conference its own. Set a score by hand whenever you know better, and it stays put until you reset it; everything else re-scores itself as enrichment and notes fill in the gaps. The score and temperature sync to HubSpot, so the ROI report you send up the chain is built on leads ranked the same way everywhere.
The lead drawer
Click any lead and the drawer opens with everything in one place: contact details, score, temperature, source and UTM attribution, notes, the full activity history, emails, and meetings. Schedule a new meeting or log one that already happened at the booth, without leaving the lead. The drawer is where "who was this person again?" gets answered in five seconds.
Companies and stages
Leads roll up into a companies view, so three badge scans from the same target account read as one story, not three rows. And every lead moves through pipeline stages from captured to qualified to meeting to won - which is exactly the funnel your post-event ROI report measures. Stage movement is the proof that the conference worked. Click a company and it opens in a side panel right where you are, with an AI account snapshot that sums it up: open pipeline, the key people, and recent activity. It refreshes when you open the company, at most once a day.
Meetings and booking links
Meetings are first-class: owned by a rep, linked to a lead and a conference, synced to Google Calendar with a real invite sent to the prospect. The find-a-time picker reads the owner's actual calendar availability.
For pre-event outreach, every rep gets a personal booking link. Drop it in an email - or let campaigns insert it automatically - and prospects self-book against the rep's live availability. A booked slot creates the lead, the meeting, and the calendar invite in one motion. Walking into a conference with twelve pre-booked meetings changes what the booth week is for.
From captured to closed
Capture feeds it, follow-up moves it, management proves it: see lead capture for the booth side and AI follow-up campaigns for the sends. Sales teams at events shows the rep's-eye view, and the follow-up help articles cover the mechanics.
Ready to work the pile properly? Start free or see pricing.