Event Landing Pages: A Branded Microsite per Event

Not every lead walks past your booth. Event landing pages give each conference its own public microsite where prospects register, submit their details, or check the agenda - branded as yours, live in minutes, and wired straight into your lead pipeline.

A page per event, on a clean URL

Every conference gets a page at a short, brandable URL with your own slug. Put it on the pre-event email, the QR code on your booth wall, or the speaker's last slide. Submissions land as scored leads in the same pipeline as your badge scans - one funnel, whatever the entry point.

Build with blocks

The builder works in blocks you add, reorder, and toggle: hero, rich text, registration form, call to action, contact details, agenda, speaker cards, and add-to-calendar buttons. The agenda block reads your conference sessions and groups them by day, each with its own add-to-calendar link.

Branding is yours, not ours: accent color, heading and body fonts, background style, your logo and header image. Set the page's own meta title, description, and social image, and a custom thank-you message or redirect after submission.

Registration forms with custom questions

The form block does two jobs. Point it at lead capture and submissions become scored leads immediately. Point it at registration and attendees get a lightweight signup with a confirmation email - with an option to create a lead as well. Either way you can add custom questions (text, long text, or dropdowns) to qualify people at the door: "What CRM do you use?" is worth knowing before the follow-up.

Consent is handled properly: the form shows your own consent text and links to your privacy policy, because the page collects data on your behalf, under your brand.

QR codes and embeds

Print a QR code once and it keeps working - even if you later change the page's URL slug, old codes redirect to the new address. And the page does not have to live on our domain at all: a one-line embed script drops it into your own website, where it auto-sizes to fit the host page.

Know where they came from

The page records UTM parameters and referrers with every submission. When the post-event ROI report breaks down traffic sources, you can see that the pre-event email drove 60 registrations and the QR code drove 40 - which is the difference between guessing next year's promotion mix and knowing it.

Landing pages work best alongside booth capture - see lead capture for the on-site tools, and demand gen teams for how the attribution story fits together. Setup help is in the capturing leads articles.

Ready to give your next event a front door? Start free or see pricing.