Capture and Score Leads at Trade Shows

The Challenge: Leads Get Lost After the Show

Trade shows generate hundreds of conversations, but most teams lose momentum after the event. Business cards pile up, badge scans sit in spreadsheets, and hot leads go cold before anyone follows up. Conference Hero solves this by giving your sales team a single place to capture, score, and act on every lead - before, during, and after the event.

Capture Leads On-Site in Seconds

Conference Hero gives your booth team multiple ways to capture leads without slowing down conversations:

• Manual entry - Quick-add forms let reps log a lead with name, company, and notes in under 30 seconds

• Badge scanning - Import badge scan data directly into your event's lead list

• Event landing pages - Share a branded page with a built-in form so prospects can enter their own info

• CSV import - Bulk-upload lead lists from event organizers or partner booths

Every lead is automatically tied to the conference it came from, so you always know the source.

Score and Prioritize Automatically

Not every lead is worth a same-day follow-up. Conference Hero's AI-powered lead scoring ranks each contact based on criteria you define - title, company size, engagement level, and custom fields. Your reps instantly see which leads are hot, warm, or cold, so they can focus their energy where it matters most.

• Customize scoring criteria to match your ICP

• Filter and sort leads by score on the dashboard

• Export scored leads to CSV or sync directly to HubSpot

From Booth to Pipeline in One Platform

With Conference Hero, your sales team doesn't need to juggle spreadsheets, CRMs, and email tools separately. Leads flow from capture → scoring → follow-up → CRM in a single workflow. Learn how to set up automated follow-up →