Post-conference · 3 steps

Speaker / panelist follow-up

Three-step relationship-builder for people who spoke or sat on a panel near your booth. No CTA on step 1 — you're playing the long game.

When to use it

Speakers and panelists are warm but skeptical. Lead with substance, not a demo ask.

Use this template in Conference Hero →Suggested goal: 10 positive replies

1Email2 days after conference end

Subject

Loved your take on [topic]

Hi {{firstName}},

Caught your panel at {{conferenceName}} — the bit where you pushed back on [observation] is going to stay with me for a while.

No ask here, just wanted to say thanks for being so candid. I'm sure half the room rewrote their plans on the flight home.

Best,
{{senderName}}

2Email9 days after conference end

Subject

Follow-up: data on what you talked about

Hi {{firstName}},

Came across a benchmark our team pulled that lines up directly with what you said on stage at {{conferenceName}}. Thought you'd want to see it.

Happy to send the full report if it's useful — let me know.

Best,
{{senderName}}

3Email21 days after conference endOnly send if step before didn't get a reply

Subject

Worth a 20-minute conversation?

Hi {{firstName}},

Last nudge — would there be value in a 20-minute call to compare notes on what your team is seeing? Happy to lead with what we're seeing across our customer base.

Find a time

Either way, thanks again for the panel.
{{senderName}}

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