Mailchimp Email Marketing Sync

Audience Sync from Conference Hero

The Mailchimp integration pushes your event leads into Mailchimp audiences automatically. When leads are captured at a conference, their contact information, including name, email, company, and job title, is sent to a designated audience list. Conference Hero matches leads by email to avoid duplicates and updates existing records with the latest event data. Your marketing team can include event leads in nurture campaigns right away without manual CSV exports.

Tag Mapping by Event and Lead Score

Conference Hero applies Mailchimp tags automatically based on the event where a lead was captured and their lead score. Leads from "SaaStr Annual 2026" get tagged with saastr-2026, and leads scoring above 80 receive a hot-lead tag. You can configure custom tag rules based on lead source, industry, or any custom field. These tags make it easy to build precise audience segments in Mailchimp so your campaigns reach the right people.

Beyond individual tags, Conference Hero can create segments based on event attendance patterns. Build segments like "Attended 2+ events this year" or "Visited booth but didn't schedule a demo" for targeted re-engagement. Segment membership updates automatically as new event data flows in.

Campaign Trigger Automation

The integration supports automatic campaign triggers that kick off Mailchimp automation workflows when new event leads are synced. For example, configure a post-event drip sequence that fires within 24 hours of lead capture: a personalized thank-you email, followed by relevant content, then a meeting scheduling link. Triggers are configurable per event and per lead segment.

This automation means your follow-up starts while the conference is still running, not days later when your marketing team gets around to building a list. Speed matters in post-event outreach, and automated triggers close that gap.