Email Campaigns and Follow-Up

Multi-Step Campaign Builder

Conference Hero's campaign builder lets you create email sequences that go out automatically after an event. Set up a three-step follow-up: a thank-you email within 24 hours, a resource share on day 3, and a meeting request on day 7. Each step has its own subject line, content, and timing rules.

Campaign types cover the full event lifecycle. Run pre-conference webinar invites, during-conference booth reminders, and post-conference follow-up sequences. Pick a campaign type, customize the content, and let the system handle delivery timing.

Automatic Post-Event Follow-Up

The biggest ROI killer in conference marketing is slow follow-up. Conference Hero solves this by letting you schedule email sequences before the event even starts. When a lead is captured, the follow-up sequence triggers automatically based on the lead's score and temperature. HOT leads get a personal outreach within hours. WARM leads enter a nurture sequence. COLD leads receive a general recap.

You can also set auto-send rules based on specific criteria: leads from target accounts, leads who requested a demo, or leads with a score above a certain threshold. The rules are flexible enough to match how your sales team actually works.

Templates and Personalization

Build a library of email templates that your team can reuse across events. Each template supports merge fields for the recipient's name, company, conference name, and any custom fields from the lead record. Personalized emails consistently outperform generic blasts, and templates make personalization easy even when you're following up with hundreds of contacts.

Draft emails manually for high-priority leads or use templates for bulk follow-up. Both options are available from the email dashboard, and all sent messages are logged on the lead's timeline for full visibility.

Campaign Analytics

Track how your campaigns perform with built-in analytics. See open rates, click rates, and reply rates for each step in your sequence. Identify which subject lines and content blocks drive the most engagement, and adjust your approach for the next event.

Campaign performance data feeds into your conference ROI report, so you can tie specific email sequences back to meetings booked and deals closed. This gives your marketing team the evidence they need to justify conference budgets and refine their playbook.